What to Expect at an MCB Drinks Event
Matthew Clark Bibendum's trade events give bar, pub, restaurant and hotel operators the chance to spend an afternoon with the producers behind the drinks they serve, while connecting with our own drinks' specialists. If you haven't joined us at an event before, here's what you can expect.
Discover new favourites and emerging trends
We can't fit our entire portfolio under one roof, but we do our best.
Our events offer the opportunity to discover and sample hundreds of products, from established favourites to the latest trends and exciting new launches. In some cases, attendees can even enjoy exclusive previews before products hit the market.
Working closely with producers and suppliers, our teams curate a range that reflects what's relevant to the industry and valuable for our customers. Every product on show has been selected to inspire new ideas and help attendees find additions that could enhance their drinks offer.
Meet the people behind the brands
One of the biggest advantages of attending an MCB event is the opportunity to meet the people behind the products.
At our recent Wine Portfolio Tasting, more than 60 wine suppliers attended, including winemakers who travelled from across the globe, alongside brand ambassadors and other leading figures from the wine industry.
These events create valuable opportunities for in-depth conversations, allowing attendees to learn more about products, production methods and the stories behind the brands they stock.
Get expert guidance
Your MCB Account Manager, alongside our drinks specialists and Wine Development Managers, will be on hand throughout the event to help you explore the range.
Drawing on their extensive knowledge of both the market and the MCB portfolio, they can recommend products that may be a great fit for your business, while introducing you to key producers and suppliers who can provide additional support and insight.
More than a tasting
At MCB events, we like to offer something extra to make the day memorable.
From supplier-led masterclasses designed to inspire new serves and menu ideas, to competitions, prizes and giveaways from us and our brand partners, there's always more to experience than simply tasting products.
Whether you're looking for inspiration, discovering new products or building connections within the industry, our events are designed to help you get more from every visit and create a drinks offer that keeps customers coming back.